Gimmepleez is a social networking site that actually works for you, by helping you save for the things that you want, need, and dream about. When we were approached to work with Gimmepleez, they spoke with us about the need to have a look that would appeal to a college age younger demographic, while still relating to an older market. They wanted an identity that was hip, modern and fun, but responsible and strong.
What we came up with was a logo that creates a feeling of dependability, and fun. The green is a strong vibrant color relating to technology as well as the obvious money. We carried this feeling over into the business cards and other stationary pieces as well as the website design with the help of Keylime Tie.
The next piece that we worked on was a handout. It needed to be bold and and leave a lasting impression. We came up with a look that would command attention and not be easily forgotten. These playing card size promotional pieces are now handed out around different events around the country.
